GRUPO CASA MÍA IS A COMMERCIAL HOLDING SPANNING WINE SHOPS, ARTISAN BAKERIES, CORPORATE INFRASTRUCTURE, AND A CIRCUIT OF FIVE RESTAURANTS AND TWO SPEAKEASIES. FOR THIS CONGLOMERATE, HTL OPERATED AS ITS IN-HOUSE AGENCY AND COMPREHENSIVE MARKETING DEPARTMENT. LEADING A TEAM OF 12 SPECIALISTS, WE ORCHESTRATED THE COMPLETE COMMERCIAL STRATEGY: FROM BRANDING AND IDENTITY FOR THE EXCLUSIVE VENUES, TO PERFORMANCE CAMPAIGN DIRECTION (ADS), EXPERIENTIAL EVENT CURATION, AND OMNICHANNEL CONTENT PRODUCTION. WE CENTRALIZED AND UNIFIED THE VISUAL NARRATIVE OF AN ENTIRE COMMERCIAL EMPIRE UNDER A SINGLE CREATIVE MACHINE.