CLUB DE PALMA IS ONE OF THE MOST EXCLUSIVE BEACH CLUBS ON MARGARITA ISLAND. FOR THIS PROJECT, HTL WENT BEYOND TRADITIONAL EVENT COVERAGE TO EXECUTE A B2B AMPLIFICATION STRATEGY. WORKING IN SYNERGY WITH THE VENUE'S MANAGEMENT, WE ORCHESTRATED THE CAPTURE AND COMMERCIAL PROJECTION OF BRAND ACTIVATIONS FOR GIANTS SUCH AS ALIMENTOS POLAR AND JOHNNIE WALKER. WE GENERATED AUDIOVISUAL ASSETS DESIGNED TO MAKE THE IMPACT OF SPONSORSHIPS TANGIBLE, DEMONSTRATING HOW HIGH-LEVEL CORPORATE PARTNERSHIPS MATERIALIZE INTO EXCLUSIVE CONSUMER EXPERIENCES.