VIEW

CLIENT

OVERTONES RECORDS

YEAR

2024-2026

ROLES

Creative Direction

Brand Storytelling

Audiovisual Production & Post-Production

SOCIAL MEDIA

OVERTONES, A RECORD LABEL FOUNDED BY REFERENCE ARTIST TONY GUERRA, EXPANDS ITS PRESENCE ACROSS THE GLOBAL CAPITALS OF ELECTRONIC MUSIC. TO SUPPORT THIS EXPANSION, HTL LEADS CREATIVE DIRECTION AND AUDIOVISUAL PRODUCTION FROM ITS HEADQUARTERS. TRAVELING THE COUNTRY, WE CONCEPTUALIZE AND EXECUTE THE NARRATIVE MATERIAL THAT DEFINES THE LABEL'S VISUAL IDENTITY. AS ABSOLUTE LEADERS IN THE NICHE, WE DON'T JUST DOCUMENT LOCAL EVENTS; WE BUILD THE AESTHETIC ECOSYSTEM THAT EXPORTS THE BRAND'S ESSENCE AND PRESTIGE TO THE WORLD.

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